
I changed my concept a little and the entire path I was headed on with this project. The
concept is still social networking addiction and the effects on a person's life due to the addiction. I revised the
campaign. The poster is a facebook page, the magazine ad will be a myspace page and the postercard will be a twitter page. The
cause and/or effect is in the dialogue of the comments and status updates; i.e. poster shows the girl failed her exam because of too much time playing on facebook. The call to action is not to have people stop going to these sites, but to take a break for a day, and logout.
So here is the poster
in progess. I still need to create the icons on the top portion and bottom portion. I am still playing around with color of the call to action text, though I am going to stick with the fonts.
I think I have covered everything that is required, but thoughts and suggestions about the concept and design would be appreciated! Thanks!